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Being Heard in the Age of E-mail Marketing Articles | August 4 Matt Gay Jersey , 2002
E-mail has been around for a while. And even though we have ... e-mail ... with newer ... like team rooms, and chat and video ... e-mail remains, for most busi


E-mail has been around for a while. And even though we have augmented e-mail communications with newer technologies, like team rooms, and chat and video teleconferencing Anthony Nelson Jersey , e-mail remains, for most businesses, the primary communications mechanism. It has become such a powerful and pervasive component of our communications toolbox that people who sit so close to us that we can hear them type use it to communicate with us.

And the average knowledge worker receives LOTS of e-mails each day. In fact, most of us receive so many that we feel overwhelmed and almost paralyzed when we look at the screen showing how many new mails we have received. Yet despite e-mail's ubiquity and popularity, users Mike Edwards Jersey , in general, are not proficient at its use. So here are ten tips to help you make the most out of this critical business tool... without letting it consume you.

1. Get the right fit.

Firstly, you need to determine if e-mail is the right vehicle for your communication. It is - if and only if - if meets at least one of these criteria:

?h The content of the communication needs to be documented.

?h The recipient is unavailable (by phone, instant messaging or in person), not co-located or in a different time zone

?h It is not time-sensitive.

?h There are multiple recipients who are not co-located or available simultaneously. (Read the caution below in Number 3 about broadcasting e-mails).

?h The subject does not require a lot of back and forth discussion.

Even if you decide that e-mail is the right medium Jamel Dean Jersey , don't create a mail or respond too quickly or emotionally to e-mails you receive. "Sometimes the phone is better for difficult interactions. You need the personal contact to resolve matters and certainly don't want to document things in ways you may later wish you hadn't said." cautions Janet Jordan, communications expert at Keynote Communications in Boston.

2. What's my objective, anyway?

As with any business correspondence, before you put finger to key, you should really ask yourself Sean Murphy-Bunting Jersey , what is my objective in sending this mail. Is it to inform, persuade, motivate, request action, etc.? Knowing this up front will help you craft an effective e-mail.

3. Whose business is it?

Don't copy the world. Just ensure that the people who really need to see this communication receive a copy of it. If it needs to go to a group list Devin White Jersey , it is probably content that is better posted in a team room or to an intranet site. The mail you send should just reference where the recipients can find the information.

Copying a large number of people or sending it to a group list causes two potential problems. First, many people who don't need to see it do, and you are clogging up their in-boxes; and Secondly, by "cc:ing the world", you can easily detract from the effectiveness of your message. Studies show that when faced with a deluge of e-mail O. J. Howard Jersey , many of your fellow human beings filter out e-mail that appears to be for the masses. Essentially we're facing the electronic version of the "this doesn't apply to me syndrome" that has plagued humankind for ages. The message: if you want to reach individuals don't treat them like the masses.

4. Make the subject clear, direct and accurate.

The Subject line can be the most important part of the mail. It can be the factor which helps the recipient determine if heshe is going to open it. So, make it clear and as descriptive as possible. How many times do you see a subject like: re:re:re:re:re:re:re:re:re:re:fwd:stro? If you are forwarding a mail or replying to a mail - change the subject if you need to make it more accurate.
Mark things urgent, or routine, in the subject. But use 'urgent' sparingly - if you mark everything urgent Vita Vea Jersey , you may unknowingly build a name for yourself as the "boy who cried wolf" and cause people to eventually disregard the urgency of your mails (and even cause a few snickers as people review their in-boxes).

5. Set the scene.

Few people would open a meeting asking colleagues to share their opinions on a key topic without providing enough history to ensure all participants have the same background information. Yet many of us don't take the opportunity to use e-mail in the same way.

As with any communication, what you say upfront can dramatically impact the effectiveness of your e-mail. Spending a few minutes to summarize a situation before launching into a recommendation or asking recipients to share their opinions helps you build your credibility and make the most of the medium as a way to communicate and build consensus. It may seem obvious, but by simply creating a section in your e-mail that says 'Background' can help save your readers effort thereby aiding your cause in getting everybody "on the same page."

6. Get to the point.

Get to the point in the first few sentences. Have you ever noticed how effective newspapers are at conveying key information in a small amount of space? You can achieve the same results by putting key information up front in catchy wording. Tell them the "who," "what," "when Mike Evans Jersey ," "why," and "how." The result: you quickly inform your readers about key information and give them the queues to easily determine if it's worth their while to read on. They'll appreciate it.

7. Be brief.

If you've got a lot of information to share; consider writing an executive summary and attach a longer document to the mail or post it somewhere and include a link. Don't expect people to read through a 10 page e-mail to find the pertinent content. The time that people can devote to